George Baeder is Vice President of Monitor Group Asia. George has focused on the region's emerging markets. He has worked across a broad spectrum of industries – including fast moving consumer products, pharmaceuticals, specialty chemicals, oil and gas, natural resources, telecommunications, data processing, consumer electronics and financial services. George also leads Monitor's life sciences practice in the Asia/Pacific region, covering ethical pharmaceuticals, OTC, medical devices and healthcare delivery.

After studying economics and Chinese history in the US and Taiwan, George joined Business International Corp, a New York based business advisory firm in 1973. In 1976 he moved to Hong Kong to build the company's Asian operations. After selling Business International in 1986, George founded the Pacific Rim Consulting Group, a strategy boutique, which he sold to AT Kearney in 1997. Before joining Monitor, George was a Senior Advisor to Asian Capital Partners.