Lijia Baby: Baby Product Market Leader
China Entrepreneur July 20, 2010
The business model of Lijia baby works well. They build trust with target consumers in their physical stores, and attract them to shop in their online stores as well.
Business model and management will be the key to the success of Lijia baby. However, I believe Lijia baby still has a long way to go to differentiate itself with other its competitors in its value proposition and improve to its influence on target customers.