Books
Monitor thought leaders have made major contributions to business theory. See selected recent publications:
Real Options l Tom Copeland
Tom Copeland and Vladimir Antikarov offer the first practical tool explaining the latest state-of-the-art thinking sweeping the corporate world: real options. Utilizing real options can transform the shifting business landscape into a strategic weapon by creating flexibility in decision making. Given the volatility of the new economy, real options are set to become the key management tool for today's businesses. In this book, the authors offer corporate decision makers the ability to assess the profitability of their ventures and decide which avenue of expansion or investment to go down and, crucially, when to take that leap. The authors take the reader on a journey through real options, from the basics of what they are and how to implement the ideas, through to more advanced topics such as options and game theory, and managing portfolios of options. Real Options provides expert guidance on how to implement the theory to maximize investment opportunities by utilizing uncertainty as an asset and reducing downside risk.
e-Commerce l Jeffrey Rayport
e-Commerce has been the buzzword for so long that it is all too easy to forget that this is a fundamental part of marketing strategy, a fact very clearly pointed out by the authors of a book that has been proclaimed as the 'bible' for practitioners in the New Economy.
The book takes as its central theme, the fact that there is a revolution going on in business and that it behooves all firms, large and small, to consider their position in relation to the 'New Economy'. The chapter scheme is a kind of step-by-step progress through the topics critical to building an e-commerce business. Starting with an overview of the New Economy, the book goes on to look at defining market opportunity, business models, the customer interface, decision implementation, and so on. It also offers a mine of information, with detailed statistics of before and after, of the decisions that need to be made before implementation, of resources required, of success and failure.
Cases in e-Commerce l Jeffrey Rayport
Over 40 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.