www.Monitor.com    2010-7-30
Media

Books

Monitor thought leaders have made major contributions to business theory.  See selected recent publications:

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The Art of the Long View l Peter Schwartz

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams.  Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles.  In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenario" approach, giving you the tools for developing a strategic vision within your business.  Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.  

Co-opetition l Barry Nalebuff

When a new business strategy is so new in design, a new word must be coined to capture its value.  Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both.  Co-opetition is a pioneering, high-profit means of leveraging business relationships: a revolutionary mindset that combines competition and cooperation.  
Management and organizational theorists are continually investigating new models to explain organizational behavior.  Traditionally, competition has often been a component of those models, but now researchers are looking at other behaviors and using theories from other fields of study.  This book suggests that business strategy in today's global environment must combine competition and cooperation, but they employ mathematical game theory to make their argument.  

On Organizational Learning l Chris Agyris

For the past two decades, Michael Porter's work has defined our fundamental understanding of competition and competitive strategy.  On Competition is a collection of Porter's articles that assume a new impact and significance, with each piece augmenting his rich perspective on competition.

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