Thought Leaders
Monitor has in our midst many original thinkers and published authors. Creating original content helps us keep our competitive edge. Here you can see some of our most recent work by various authors.
| Name Tom Nagle
| Publications
| Publications
- The Strategy and Tactics of Pricing
| Introduction
Tom Nagle is a partner at a Monitor and founder of the Strategic Pricing Group, a Monitor Group member focusing on pricing and value capture strategies. His book The Strategy and Tactics of Pricing, commonly referred to as 'The Bible of Pricing', provides a comprehensive overview of pricing strategy in an easy to read, pragmatic style. Dr. Nagle is a frequent keynote speaker and former professor of marketing and strategy at the University of Chicago and Boston University. He has published in MIT Sloan Management Review and Harvard Business Review.