Thought Leaders
Monitor has in our midst many original thinkers and published authors. Creating original content helps us keep our competitive edge. Here you can see some of our most recent work by various authors.
| Name Jeffrey Rayport
| Publications
| Publications
- e-Commerce
- Managing in the Marketspace
- Exploring the Virtual Value Chain
- The Truth about Internet Business Models
| Introduction
Jeffrey Rayport heads Marketspace, a research, media, and consulting unit of Monitor Group, based in Cambridge, Massachusetts. Currently a faculty member on leave from the Harvard Business School, Rayport's research focuses on the impact of new information technologies on service management and marketing strategies, especially in information-based and knowledge-intensive industries. As a consultant, Rayport has worked with executives and companies around the world. His service focuses on working with companies to develop breakthrough service stra-tegies in network-based or digital businesses, involving a wide array of high-tech, media, entertainment, and service firms.