Thought Leaders
Monitor has in our midst many original thinkers and published authors. Creating original content helps us keep our competitive edge. Here you can see some of our most recent work by various authors.
| Name Bernie Jaworski
| Publications
| Publications
- e-Commerce
- Market Orientation
- Strategic Brand Concept Image Management
| Introduction
Bernard J.Jaworski holds the markets chair at Monitor Group and is chief idea officer at Marketspace. Jaworski previously was the Jeanne and David Tappan Marketing Fellow and professor of marketing at the University of Southern California.