Marketing
Ideas matter.
Businesses start as ideas. Ideas transform them. And more often than not, what they sell are ideas—bundled into a brand, organized to create a better way of life, or collated to create a new way to communicate. Search our website to see how some of our ideas might transform your business or browse our roster of thought leaders.
Rediscovering the Customer / by Bernard Jaworski, Katherine Jocz
After the dot-com downfall, the new-economy mantras appear to have lost their luster. But to dismiss Web marketers entirely is short-sighted. The Internet has quietly emerged as a potent marketing channel, which few industries can afford to ignore. But, so far, customers have reaped most of the benefits. The trick now is to harness this channel, placing customer experience and relationships at the center of strategy to create value for marketers as well as customers. → more
Making Segmentation Work
Explosive growth can come from a true understanding of your customer. → more
Sowing Growth in Your Own Backyard
Growing your business is always a challenge. However, many executives overlook growth opportunities that exist in their core markets. → more