《The Strategy and Tactics of Pricing 》 --Tom T. Nagle, John E. Hogan
《Best Face Forward 》 --Bernard Jaworski Jeffrey Rayport
《Competitive Strategy》 --Michael E. Porter
《Competitive Advantage》 --Michael E. Porter
The biggest obstacle to better entrepreneurship policy is the failure to realize that there is more than one path to follow, and that the choice of path should depend on local conditions.
Youth consumers are catching the attention of marketers as this increasingly influential demographic group drives the development and innovation of everything from consumer goods......