《The Strategy and Tactics of Pricing 》 --Tom T. Nagle, John E. Hogan
《Best Face Forward 》 --Bernard Jaworski Jeffrey Rayport
《Competitive Strategy》 --Michael E. Porter
《Competitive Advantage》 --Michael E. Porter
Selected from more than 3,000 firms, Monitor represents the very top tier of Chinese and Multinational companies in China known for their excellence in CSR.......
Much has been said and written in the past few years about consumer goods and services.......