《The Strategy and Tactics of Pricing 》 --Tom T. Nagle, John E. Hogan
《Best Face Forward 》 --Bernard Jaworski Jeffrey Rayport
《Competitive Strategy》 --Michael E. Porter
《Competitive Advantage》 --Michael E. Porter
In today's worsening economy, one of the most important roles governments, business leaders, and civic organizations can play is to take action to fuel entrepreneurship.
Of all the choices facing companies in these tumultuous times, those related to innovation are perhaps the most challenging. Put starkly, companies can choose to respond to the ......